I happened upon this post at The Berkun Blog entitled Calling Bullshit on Social Media and thought it might be interesting to bring you a different opinion from what we normally post here. The author, Scott Berkun makes some very interesting points, and ironically, I happen to agree with a lot of what he says.
Here is a taste of his post, to read it all, I am going to link you over to his blog, as it has lots of other interesting content as well:
Calling bullshit on social media
June 30th, 2009While I like and use Facebook and Twitter, there’s enough hype and abuse of words like innovation, transformation and revolution around all things social media that a critique is
warranted – if only to take a shot at calibrating how people talk about this stuff. I hope this post is used whenever someone feels they’re being sold something phony or that makes little sense and wants
a skeptical opinion to help calibrate where the truth is.For starters: social media is a stupid term. Is there any anti-social media out there? Of course not. All media, by definition, is social in some way. The term interactive media,
a more accurate term for what’s going on, lived out its own rise / hype
/ boom cycle years ago and was smartly ignored this time around – first
rule of PR is never re-use a dead buzzword, even if all that you have
left are stupid ones. I’ve been involved in many stupid terms, from push-technology to parental-controls, so I should know when I see one.That said, here’s some points not made often enough:
please go here for the rest.
