I anticipate that Google's “Near Me Now” is something that was always planned with or without Yelp. The bigger issue during 2010 will be the war that will rage for consumer reviews at multiple local business listing websites.

Google has it's own local business listings and allows consumers to post reviews. So does, Yahoo, Bing, City Search/Ask, Yellow Pages, Yellowbook, Local.com and the list goes on. Although, all of these local listing type websites will be seeking out the consumer to visit their website and post a review about a local or small business, I think the local and small business will become overwhelmed trying to monitor all of these websites.

As you can imagine a solution already exists for the local and small business. At KillerStartUps a company was recently reviewed providing Local Business Listing Management servers for local and small businesses. You can read up on KillerStartUps perspective of this at:

http://www.killerstartups.com/Search/smartfinds...

Although, this will be a time consuming effort for the local and small business to manage their local business listing at multiple websites, this is the first time that the Internet is actually helping the local and small business. Hopefully, this business group can be early adopters for a change and embrace the technology so they can benefit sooner rather than later.

Great discussion here. Thanks.

http://www.youtube.com/watch?v=ETbTqjjzDLg