This is a guest post from Rob Stretch. Mr. Strech works in the marketing department of VA Mortgage Center. He blogs across the internet on a variety of topics including marketing, VA benefits, and mortgage related news.
With smart-phones and iPads flocking the streets, people can access your business online anytime and anywhere. Now more than ever, you want to be sure that they’re getting the best possible impression of what you’re all about. Use these tips to make sure your online reputation is up to par:
-Stay Social
Between Twitter, Flickr, YouTube, and the sky-rocketing number of Facebook users, staying current on social networking sites is vital to managing your online reputation. Creating accounts on social networking sites are easy ways to both get your company’s name out there and get direct feedback. While some of the feedback may be negative, getting outside views of your company can help you keep doing what works and quickly respond to customers’ requests to fix what doesn’t. Similarly, another great way to emphasize what your company does well is through a testimonial page on your website. Our testimonial page at VA Mortgage Center features rave reviews from customers speaking about their personal experience with the company – authentic, positive feedback. Social networking is quick, easy, and widely popular, so stay plugged in.
-Searching the Search Engines
Search Engine Results Pages, known as SERPs, have huge impacts on how people find your company on the web, and what they’ll think of it when they do. The higher your rating, the more visible your company will be on the search engines. VAMortgageCenter.com’s ratings are high due to lots of online activity, making the company very present and accessible all over the web. Easy ways to boost your SERP rating include having lots of keywords and domain names (.org, .net, .com). Also, programs like TweetBeep and Google Alerts allow you to search domains for your company for free so that you can get a better idea of your web visibility and see more customer conversation that you may not have found otherwise.
-Be Active
Having a good online reputation comes from happy customers – it’s as simple as that. The more active you are in the online conversation about your company, the more aware you’ll be of what you’re doing well and on what you can improve. VA Mortgage Center stays active on the web by engaging in different types of media (videos, text, pictures, online calculators), highlighting the fact that other media sources have mentioned the company, and soliciting customer feedback. Now that everyone has something to say and is doing so online, listening and responding to the needs and wants of your present clientele and making sure you’re visible enough on the web so that new customers can find you are of the utmost importance. You’ve worked hard to build your company, so don’t let it go to waste. Use the internet to your advantage, and make sure people are seeing your company the way you want them to.
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